Inspiration


Messages from the Masters
Eight Key Words ("The Phrase that Persuades") by Bob Burg

All of us face the following situation at one time or another.

We need a customer (dis)service rep, (un)civil servant, or similar-type person to help us to do something they don't have to help us to do. It's easier for them to do as little as possible, or even refuse us altogether. So, what do we do? How do we handle the situation so that we get what we want, while, of course, allowing them to feel good about themselves and helping them learn how to be more helpful to others in the future?

We begin by letting the person have their say. While they tell us why "it can't be done" we simply listen with a polite countenance, without interrupting. If we interrupt, we make them angry, and strengthen their resolve to be un-accommodating. Next, we agree with them. "What?", you may ask. "What good will that do?" It disarms them. We're not disagreeing with them so there is, in fact, no argument. At least not from our end. And, let's face it - nobody argues with themselves! (What are they going to say, "No, you're wrong...I'm...wrong!" -- I don't think so). Instead, try, "You're absolutely correct. I totally understand what you're saying. Rules are rules and you've got to follow them."

Now, help them to move into the solution by suggesting a way they can do what you need them to do while still feeling as though they are in control. What you say, of course, will depend upon your unique circumstances. It typically isn't very difficult since doing what's needed usually isn't that difficult.

Thus far you've been polite, patient, and courteously persistent (credit Zig Ziglar with the term "courteously persistent"). The person knows you plan to get what you want, but you've been so pleasant to deal with, not only can they not be angry with you, but they'd actually "like" to help you. Of course, they can't "lose face" in front of you, so you need to help them along. Now is when you say the "Eight Key Words", or what I call, "The Phrase that Persuades." Here it is:

"If you can't do it, I'll definitely understand."

What you've done is given that person an "out" - a "backdoor." You haven't painted them into a corner from which he or she cannot escape but, instead, made them feel very comfortable, not pressured. You've also "gently challenged" them to use their power for good, being part of the solution instead of the problem. They now want to do for you, that which they wouldn't do for most others.

If appropriate, after the "Eight Key Words" you can say, "If you could, I'd certainly appreciate it." Then, while they're checking their computer, you can add what I call the "coup de grace", which is "Hey, don't get yourself in any trouble...it isn't 'that' important." Wow! -- talk about moving a person over to your side of the issue. What you've really done is to reposition the conflict from "you against them" to "you AND them"...against the system. Utilize this method consistently, and in practically any situation in which you're dealing with an unhelpful person. You'll both come out winners. And, you'll truly master the art of WINNING WITHOUT INTIMIDATION.

Bob Burg 

Bob Burg is author of "Winning Without Intimidation" and "Endless Referrals." To receive 20% off on Bob's products visit www.YourSuccessStore.com or call 877-929-0439.

Provided courtesy of  Jim Rohn International

Contact Us

Disclosure

All information herein has been prepared solely for informational purposes, and it is not an offer to buy or sell, or a solicitation of an offer to buy or sell any security or instrument or to participate in any particular trading strategy. Securities and investment advisory services offered through SagePoint Financial, Inc., Member FINRA/SIPC, and a Registered Investment Adviser. Registered Representatives of SagePoint Financial may transact securities business in a particular state only if first registered, excluded or exempted from Broker-Dealer, agent or Investment Adviser Representative requirements. In addition, follow-up conversations or meetings with individuals in a particular state that involve either the effecting or attempting to effect transactions in securities, or the rendering of personalized investment advice for compensation, will not be made absent compliance with state Broker-Dealer, agent or Investment Adviser Representative registration requirements, or an applicable exemption or exclusion. Dennis Wood, Warren Steinborn Associates WSI, Inc and SagePoint Financial are separate and unrelated companies. Firms listed above do not provide tax or legal advice. Representative is not an attorney, and does not draft Estate Planning documents. Investments in equities and fixed income (bonds) will fluctuate with changes in market conditions. When sold investments may be worth more or less then their purchased value. Neither asset allocation nor diversification can ensure a profit or prevent a loss in times of declining values.

FINRA is located at www.finra.org. SIPC is located at www.sipc.org.