Inspiration


Messages from the Masters
Audience Champion - Get an Endorsement! by Tony Jeary

What?

An "Audience Champion" is a person who knows the presenter and is willing to share an endorsement, and/or provide support and encouragement during the session. 

Why?

A well connected "Audience Champion" can transfer his/her credibility and trustworthiness to the speaker. This "trust transfer" alleviates audience tension about your expertise as the presenter and can help to open a "channel" for your message. When it comes to your conclusions, recommendations and your call to action, reinforcement provided by your champion can offer tremendous leverage in moving the group.

How?

In advance of your session, identify one or two individuals that believe in you, or strongly support the product or concept that you are talking about. 

Call or meet with your candidates to see if they would say a few words on your behalf, or in support of the message you are going to convey. 

While their words should not be literally "scripted", work out bullet points with them ahead of time so that you'll both know what they are going to say.  Let them know about when, in your session, you may be calling on them.

Benefits

Especially in audiences that you don't know extremely well, use of an audience champion can get you past a critical "credibility checkpoint", and open minds to what you have to say and message you are trying to deliver. 

In addition to basic receptivity, skilled use of the audience champion sets up a much easier "close", wherein people will be open to what your call to action is suggesting.

Action Plan

Before your next presentation, think about who will be attending and which person(s) might be especially helpful to you as an "Audience Champion". 

Plan ahead to contact candidates and get their agreement to support you. 

Work out the words that you are both comfortable with, and be careful not to go overboard with glowing comments.  The rest of the audience can spot a "shill" a mile away.  

Tony Jeary – Mr. PresentationTM - is the author of 7 books on the subject of presentation, including Inspire Any Audience and The Complete Guide to Effective Facilitation. For more information about Tony or to order his products and save 20-40% go to www.yoursuccessstore.com.  

Provided courtesy of  Jim Rohn International

Contact Us

Disclosure

OneSource Wealth Advisors is a registered investment adviser located in Vero Beach FL OneSource Wealth Advisors may only transact business in those states in which it is registered or qualifies for an exemption or exclusion from registration requirements. OneSource Wealth Advisors web site is limited to the dissemination of general information pertaining to its advisory services, together with access to additional investment-related information, publications, and links. Accordingly, the publication of OneSource Wealth Advisors web site on the Internet should not be construed by any consumer and/or prospective client as OneSource Wealth Advisors solicitation to effect, or attempt to effect transactions in securities, or the rendering of personalized investment advice for compensation, over the Internet. Any subsequent, direct communication by OneSource Wealth Advisors with a prospective client shall be conducted by a representative that is either registered or qualifies for an exemption or exclusion from registration in the state where the prospective client resides. For information pertaining to the registration status of OneSource Wealth Advisors, please contact the state securities regulators for those states in which OneSource Wealth Advisors maintains a registration filing. A copy of OneSource Wealth Advisors current written disclosure statement discussing OneSource Wealth Advisors business operations, services, and fees is available at the SEC investment adviser public information website www.adviserinfo.sec.gov or from OneSource Wealth Advisors upon written request. OneSource Wealth Advisors does not make any representations or warranties as to the accuracy, timeliness, suitability, completeness, or relevance of any information prepared by any unaffiliated third party, whether linked to OneSource Wealth Advisors web site or incorporated herein and takes no responsibility therefor. All such information is provided solely for convenience purposes only and all users thereof should be guided accordingly.

This website and information are provided for guidance and information purposes only.  Investments involve risk and unless otherwise stated, are not guaranteed.  Be sure to first consult with a qualified financial adviser and/or tax professional before implementing any strategy.  This website and information are not intended to provide investment, tax, or legal advice.

Insurance products and services are offered and sold through OneSource Financial Group and individually licensed and appointed insurance agents.

FINRA is located at www.finra.org. SIPC is located at www.sipc.org.