Inspiration


Messages from the Masters
Words by Zig Ziglar

Frequently, we become so pragmatic that we fail to be effective. Years ago the editor of the Dallas Morning News pointed out to the sportswriters that "Bill" was not a suitable substitute for "William," and "Charlie" was not a suitable substitute for "Charles."

Taking him literally, one of the sportswriters, in the heyday of Doak Walker of Southern Methodist University, wrote about an important game. In his story he pointed out that in the third quarter Doak Walker had left the game with a "Charles horse." I think you'll agree that the story lost some meaning with the use of "Charles."

Perhaps the ultimate absurdity occurred in an article in a national publication when the writer set up the computer to analyze Lincoln's Gettysburg Address. Incidentally, that address contains 362 words and 302 of them are one syllable. It's simple and direct but powerful and effective.

The computer, however, made some recommendations about how the speech really should have been given. For example, instead of saying, "Four score and seven years," the computer deemed that approach too wordy and suggested, "Eighty-seven years." The efficiency in the reduction is obvious, but the loss of effectiveness, power, drama, and passion is even more obvious.

When Lincoln said, "We are engaged in a great civil war," the computer questioned whether the word great was justified. This despite the fact that our nation suffered 646,392 casualties, including 364,511 deaths. The computer stated that the sentences were too long, and it criticized the statement that we could never forget what happened at Gettysburg as being negative.

I think you'll agree that eloquence and drama, combined with passion, logic, and common sense, are far more effective in inspiring people to do great things than technical correctness.

Think about it. Knowing their power, use your words carefully. You'll be a greater contributor to humankind.

To receive more information about Zig Ziglar and/or to purchase his best-selling audios and books go to www.yoursuccessstore.com and save 20% or call 877-929-0439.

Provided courtesy of  Jim Rohn International

Contact Us

Disclosure

OneSource Wealth Advisors is a registered investment adviser located in Vero Beach FL OneSource Wealth Advisors may only transact business in those states in which it is registered or qualifies for an exemption or exclusion from registration requirements. OneSource Wealth Advisors web site is limited to the dissemination of general information pertaining to its advisory services, together with access to additional investment-related information, publications, and links. Accordingly, the publication of OneSource Wealth Advisors web site on the Internet should not be construed by any consumer and/or prospective client as OneSource Wealth Advisors solicitation to effect, or attempt to effect transactions in securities, or the rendering of personalized investment advice for compensation, over the Internet. Any subsequent, direct communication by OneSource Wealth Advisors with a prospective client shall be conducted by a representative that is either registered or qualifies for an exemption or exclusion from registration in the state where the prospective client resides. For information pertaining to the registration status of OneSource Wealth Advisors, please contact the state securities regulators for those states in which OneSource Wealth Advisors maintains a registration filing. A copy of OneSource Wealth Advisors current written disclosure statement discussing OneSource Wealth Advisors business operations, services, and fees is available at the SEC investment adviser public information website www.adviserinfo.sec.gov or from OneSource Wealth Advisors upon written request. OneSource Wealth Advisors does not make any representations or warranties as to the accuracy, timeliness, suitability, completeness, or relevance of any information prepared by any unaffiliated third party, whether linked to OneSource Wealth Advisors web site or incorporated herein and takes no responsibility therefor. All such information is provided solely for convenience purposes only and all users thereof should be guided accordingly.

This website and information are provided for guidance and information purposes only.  Investments involve risk and unless otherwise stated, are not guaranteed.  Be sure to first consult with a qualified financial adviser and/or tax professional before implementing any strategy.  This website and information are not intended to provide investment, tax, or legal advice.

Insurance products and services are offered and sold through OneSource Financial Group and individually licensed and appointed insurance agents.

FINRA is located at www.finra.org. SIPC is located at www.sipc.org.