Summer is here and we are all tempted to find ways to enjoy the fine weather rather than investing our time in business activities. Experts agree that the weather has a powerful effect on our attitudes. This is an important point to be aware of, especially for outside sales professionals. Don't let yourself daydream away valuable selling time. Turn the seasonal changes to your advantage.
Chances are pretty good that your clients will be feeling the same about the arrival of summer as you do. Champions take advantage of that emotional trend by arranging more lunch meetings, which give their clients an opportunity to step outside of their usual business environments and experience the beauty of the season, even if it's only for an hour or two. When your clients are at emotional highs, they'll think more favorably of you and the possibility of doing future business together.