Have
you ever noticed how two salespeople can ask the same
question, and one will sound much more personal and
caring than the other? Whatever professional salespeople
add to the question, they have learned to ask with a
respectful, positive attitude.
For
example, instead of asking "What computer do you have
now?," the salesperson who asks with an attitude of
concern will say, "I'm curious Mr. Jones, what do you
like about the computer you are currently using?"
It's a simple difference, and it's that difference that
shows you're asking with attitude - a positive attitude
that leads to positive results.
Here
are six things to remember while asking with an attitude:
Ask
caring questions. People want to buy from those
who care.
Strive
to make your customers say "Me too" instead of "So what."
Begin
your conversations with questions so you know exactly
which benefits and features are most important to your
prospective buyers.
Ask
questions that allow you to use a third-party testimonial.
For example, "Mr. Jones with XYZ Corporation had a similar
situation, and do you know what he did?"
Be
sensitive to the customers' wants, needs and issues.
Make them the star of your presentation by asking them
involvement questions.
People
make judgments based on what they FEEL, not on what
they THINK. Instead of asking--"So, what do you
think?" say "So, how do you feel about our product/service?"
Let
me leave you with my famous 2-1 ratio recipe for successful
questioning. Ask two personal questions to one
business-related one. This helps alleviate any
sales pressure. Instead, your customers learn to link
positive feelings to their meeting with you because
you took the time to ask important questions that focused
on them. Asking with attitude lets you close with
confidence.
Omar
Periu and his family fled Castro's regime when he
was only seven years old.
Thus began Omar's journey of success in the land of freedom
and opportunity. He went on to achieve many
entrepreneurial successes in the United States.
For more information about Omar, go to http://omarperiu.com. |