To
become and remain a professional in this business of selling,
you must recognize that you are in charge of your own
training and act on that fact. Build on your strengths
and correct your weaknesses. If you aren't sure of what
to work on first, there is certainly someone in your life
who will gladly assist you - your manager, your spouse,
your children, a trusted friend.
Here
are six skill areas that I strongly recommend you consider
developing or strengthening:
Negotiation
Do
you consider yourself a trained negotiator? Trained
negotiators can quickly and effectively analyze the
details of situations and determine the best route to
resolution. If that brief description doesn't fit you,
make an effort to find a book, tape or seminar on the
subject, then schedule the time to learn from it.
A
Second Language
Consider
the part of the country in which you live and those
people you do business with. As our country continually
redefines itself by its people, be aware of the advantages
of being able to communicate with others in their native
tongues. Today's projections show that both Hispanic
and Asian portions of the population are on the increase.
To be able to offer your fine services to more people,
you must learn more about them, their language and their
cultures.
Voice
Since
your clients choose to 'own' your products or services
based on what you say and how you represent it, doesn't
it make sense that you train your voice to give the
highest level of professional presentation? If you've
never considered voice training before, tape yourself
giving a portion of your presentation, then listen to
it. Most of us hate the sound of our voices on tape.
Just imagine how our clients must feel when listening
to us. To project your message with clarity and power,
consider at least one session with a voice coach. They
can be found in your local yellow pages.
Public
Speaking
Many
sales professionals find that giving short speeches
in their communities helps build their name recognition
and their business. Public speaking is also a great
way to build your confidence. Try your skills out by
speaking to your child's class about what you do or
a hobby you have. Teachers love it when the students
can learn first-hand about careers. Join Toastmasters
International. There are local chapters in just about
every city. They provide excellent opportunities to
hone your skills and meet other business professionals
with whom you might do business or share referrals.
Memory
Having
a good memory is critical to anyone in today's world,
but especially so to those of us who meet many new people
every week. I have learned to make a game of it in my
career. I challenge myself to remember as many people
and their stories as I can. There are some great courses
and books written on this subject. Even if you learn
and use only one small strategy, I guarantee you'll
see the benefit of having done so.
Math
Don't
cringe on me here. I know there is a large percentage
of people who hate math. However, in business, you need
to know some basic math skills really well. How does
it look when you take a client to lunch and you have
to think real hard to calculate the tip? Do you think
that will raise any doubts about your competency in
the client's mind? Of course it will. Also, when clients
toss out figures in their projections, you have to be
quick on the uptake in understanding what that means
in your business - quantities of supplies they'll need,
projecting delivery dates and times, etc. Practice your
math skills. Every time you hear or see a number in
a conversation or even in a bit of advertising, take
a moment to work with the number and see what it means.
Compute unit costs for grocery items - $1.29 for 12
ounces. How much is that per ounce? I know the favorite
computation of every salesperson who works on a fee
basis is to determine their percentage of every sale.
Don't stop there. Play the numbers game often and you'll
get better at winning.
Choose
just one of these six areas and dedicate yourself to
improving in it this month. Then, next month, choose
another. Once you get started on this journey of self-education,
you'll be amazed at what you learn and how simple things
can have a powerful impact on your overall success in
life.
Tom
Hopkins
You
can receive more information about Tom Hopkins as well as receive
20% off his audio and book products by going to www.yoursuccessstore.com
or calling 877-929-0439. |