Frequently,
we become so pragmatic that we fail to be effective. Years
ago the editor of the Dallas Morning News pointed out
to the sportswriters that "Bill" was not a suitable substitute
for "William," and "Charlie" was not a suitable substitute
for "Charles."
Taking
him literally, one of the sportswriters, in the heyday
of Doak Walker of Southern Methodist University, wrote
about an important game. In his story he pointed out
that in the third quarter Doak Walker had left the game
with a "Charles horse." I think you'll agree that the
story lost some meaning with the use of "Charles."
Perhaps
the ultimate absurdity occurred in an article in a national
publication when the writer set up the computer to analyze
Lincoln's Gettysburg Address. Incidentally, that address
contains 362 words and 302 of them are one syllable.
It's simple and direct but powerful and effective.
The
computer, however, made some recommendations about how
the speech really should have been given. For example,
instead of saying, "Four score and seven years," the
computer deemed that approach too wordy and suggested,
"Eighty-seven years." The efficiency in the reduction
is obvious, but the loss of effectiveness, power, drama,
and passion is even more obvious.
When
Lincoln said, "We are engaged in a great civil war,"
the computer questioned whether the word great was justified.
This despite the fact that our nation suffered 646,392
casualties, including 364,511 deaths. The computer stated
that the sentences were too long, and it criticized
the statement that we could never forget what happened
at Gettysburg as being negative.
I
think you'll agree that eloquence and drama, combined
with passion, logic, and common sense, are far more
effective in inspiring people to do great things than
technical correctness.
Think
about it. Knowing their power, use your words carefully.
You'll be a greater contributor to humankind.
To
receive more information about Zig Ziglar and/or to purchase his
best-selling audios and books go to www.yoursuccessstore.com
and save 20% or call 877-929-0439. |