Whether
you're writing or speaking, clichés will weaken
your message and cause your audience to tune out. Here
are Fripp's Four Foolproof Tips for making your point:
You
MUST use original material. The audience will forgive
you ANYTHING but being boring. If someone else has already
said it, say it in a completely different way. If it's
a cliché, throw it out!
Sol
Stein's advice in DIALOGUE FOR WRITERS is equally
useful for speakers: "The majority of novels are turned
down, even those written by well-educated people, because
they are cliché-ridden. And so is a lot of popular
fiction that does get published."
He
says, "A cliché is a hackneyed phrase -- stale,
trite, banal, commonplace, corny, dull, musty, redundant,
repetitious, tedious, threadbare, timeworn, tired, tiresome,
worn-out, boring. If you prefer to focus on just one definition,
it should be 'tired from over use.' Clichés weaken
your message, having little or no effect on the reader.
"Words
have power. Words strung together in clichés have
lost some or all of their power. Clichés are a
sign of a tired mind that settles for a well-worn rut
instead of climbing to exciting new heights. Your job
as a writer is to energize people, not put them to sleep."
When
I was conducting a two-day speaking school in Los Angeles,
a handsome, well-spoken student gave an eloquent talk
-- but it was all rehashes of material from motivational
books he had read. Everyone had heard the messages before,
over and over. No one felt any connection to the student.
Everyone was bored, yet he had lived a fascinating life
that his audience wanted to hear about. So I asked him
to describe his life, starting at the beginning. I call
this the "once upon a time" technique. As he spoke, he
became excited, and his audience did too. Within his reminiscences
was fresh, stimulating original material that could become
the core of his message.
Have
confidence in your own viewpoints. Tell your story on
paper or on tape. Then go back and prune out any clichés
that have crept in. Replace them with invigorating new
phrases, forceful enough to make your message memorable
and your audience riveted.
Patricia
Fripp CSP, CPAE is a San Francisco-based professional
speaker on Change, Teamwork, Customer Service, Promoting
Business, and Communication Skills. To learn more about Patricia, as
well as save 20% when you order her audio/video programs
Million Dollar Words: Speaking for Results, Preparing
and Presenting Powerful Programs and/or Confessions
of an Unashamed, Relentless Self-Promoter, go to YourSuccessStore.com. |