Psst
-- hey -- com'ere. I've got a secret to tell you...Sometimes
prospects will stall you, sometimes they will lie to you,
sometimes they won't tell you the real reason they won't
purchase. When a prospect gives you some lame excuse (stall)
about why they won't buy now, he's really saying, "not
yet."
There
are two basic types of stalls. People stalls
and thing stalls.
Thing
stalls are when prospects say -- I'm too busy
now, your price is too high, I have too many other obligations.
Frustrating
isn't it? Want to make the stall go away? Simple. Here's
the strategy: Isolate the stall or objection as the
only obstacle, and then eliminate it from the situation
by asking, "What if it was gone, or was not the situation...would
you buy?"
Isolating
and eliminating creates a new situation AND a possible
sale.
You
repeat the stall back to the prospect, and then take
it away. For example -- you say, I understand, Mr.
Johnson. So what you're telling me is if it wasn't the
fact that you were too busy, this would be a perfect
opportunity for you, is that correct? (get the commitment).
(then double qualify) In other words, if you had
the time, you would get involved? (then say) Well
let's look at the situation closer, you say you have
no time, but you also said that you're not earning all
the money you need. Maybe there's a way to use this
opportunity to buy back some of your time with increased
earnings.
Another
example -- The prospect says I don't have the money.
You say, If you had the money, would you buy it?
The
best way to handle a stall or objection is take it away,
and consider new options or solutions.
You
say...If it wasn't for...then insert the stall
-- price, timing of workload, other obligations -- would
you buy it?
People
stalls are worse. Does this sound familiar? Sounds
good Jeffrey, but I have to talk this over with my wife,
husband, boss, accountant, lawyer, the executive committee,
the home office, my cat whiskers, my two-year-old son,
or my girlfriend. People not being able to decide
on their own -- Don't you hate that?
Well,
here's how to overcome it.
•
First isolate the person to a decision that does
not include the others.
Bill,
if it was only you...what would you decide? This gives
you a chance to find out how they really feel (will
they support you).
•
Second, double qualify the commitment. Ask --
is there anything you would change or object to if it
was only you?
•
Third, secure the prospect's support when he meets
with the third party support. "Bill, when you go
to the others, will you support the purchase?"
•
And fourth, -- Find other ways to get a decision
now. Suggest alternatives that might get Bill to
act now without risk. Bill, since you're in favor,
and we only need your spouse's approval, how about if
we fill out the paperwork -- give it to me so you can
be in before the end of the month, and when your spouse
says OK, we'll be ready to go (and if your spouse
says no, we'll tear up the papers -- no obligation.)
Hard to say no to that.
The
isolation process is a powerful way of getting to the
truth, finding out the real objection, AND in about
30% of the cases actually making the sale.
Jeffrey
Gitomer is the author of The Sales Bible,
Knock Your Socks Off Selling and Customer
Satisfaction is Worthless; Customer Loyalty is Priceless.
To order Jeffrey's many books and/or audios and videos,
go to www.yoursuccessstore.com. (c)
1999 All Rights Reserved. |