About
3,000 years ago, the wise King Solomon wrote: "Of making
many books, there is no end; and much study is a weariness
of the flesh."
I
suspect that if most modern executives could send a
message back to Solomon's time (and don't bet that modern
technology won't find a way), they'd say, "Your Majesty,
you ain't seen nothing yet."
In
truth, today's executive is in the center of an information
explosion, and bringing order out of this chaos would
tax the wisdom of Solomon. More than 2,000 books are
published every week. More than 1,600 daily newspapers
spew out 62.3 million copies a day in the United States
alone. The nation's top 100 magazines produce about
240 million copies per issue.
But
this is only the beginning. Almost every office has
its fax machine, spouting messages throughout the day.
Computerized databases offer libraries of information
that can be tapped with a modem plugged into a telephone
jack. You can't get away from the telephone. It's in
your office, home, hotel suite and car. In most cases,
your cell phone goes wherever you go! Some 16 million
miles of fiber optic cable spin a communications web
around the globe, and each cable can handle 10 million
communications at a time.
Much
of the exploding information is highly useful. A great
deal is worthless to you. How do you separate the wheat
from the chaff? Equally important, how do you organize
the information and put it together in a meaningful
pattern? We recommend to our clients ten strategies
for coping with the explosion. Briefly:
Strategy
1: Have an information plan.
The plan should provide a concise statement of the information
you need to fulfill your corporate mission. It should
designate individuals who are responsible for gathering,
processing, updating and making available the required
data. The plan should also provide a practical system
for key people to gain access to the information quickly
and easily.
It's
useful to provide for a formal periodic review of all
information requirements and all systems for collecting
information.
Strategy
2: Focus on action, not on reports.
Every report is an overhead expense. A useless report
is a dead weight. So before you request a report, ask
yourself, "Is it necessary?" If it isn't, save the staff
time and expense.
Useless
reports encourage mediocrity. I've known middle-management
people who spent more time filling out reports than
they did doing their jobs. I've known others who specialized
in doing things that made them look good on reports
but contributed little toward corporate objectives.
If you don't want to be blown away by the information
explosion, make sure your middle managers understand
that they are being evaluated on what they actually
accomplish and not on what they write in their reports.
Strategy
3: Simplify.
Some corporations have reports to explain other reports,
meetings to figure out what happened at other meetings,
and vast data banks of information they've never used.
Don't unnecessarily complicate the gathering and storing
of information. The simpler it is, the more meaningful
it is to more people.
The
first step in simplifying is to focus clearly on your
objectives. Decide what you want to accomplish. Then
make sure that the only information that comes to you
is the information you need to make rational and solid
decisions.
Strategy
4: Clarify.
Teach your staff to prepare reports and data that are
simple and easy to understand. Don't tolerate jargon.
Show that you value clear, precise language that everybody
understands. Encourage your staff not to over communicate.
Let them know that they don't have to cover every possible
detail, contingency, or outcome.
Strategy
5: Qualify.
You qualify information by deciding whether it will
be useful to you. Ninety percent of the information
we wade through will be useless. Selecting the 10% becomes
a challenge. The secret: Look for the specific. Discard
all generalities and focus on the particular information
that might have practical application in your business.
Strategy
6: Systemize the routine.
An executive should not be saddled with routine, repetitive
tasks. That's staff work. Teach your staff the most
efficient and cost-effective way to accomplish such
tasks, and get them to follow the routine invariably.
This leaves you more time for creative thinking.
For
instance, most business correspondence is routine and
falls into specific categories. An executive shouldn't
have to dictate a separate response to each inquiry.
Instead, you might load some standard letters into the
computer or some standard paragraphs that might be inserted
into appropriate letters.
Strategy
7: Process papers; don't just shuffle them.
Don't just lay papers aside and "come back to them later."
That's paper shuffling. When I go through my mail each
day, I do three things:
(a)
With each letter, I decide whether this letter is something
I will act upon or whether it will be referred to someone
else for action. I write notes on all letters I want
others to handle, and distribute them immediately.
(b)
I dictate responses to all mail I plan to answer. As
I dictate letters, I file all those I have a good reason
to keep and I discard the rest.
(c)
When I've finished this process, my desk is cleared
off and I'm ready to get on with other meaningful projects.
Strategy
8: Update, then eliminate.
The
sharpest executives I know keep their files and data
banks as lean as they keep their payrolls. They do this
by updating, then eliminating. Each time a book, magazine,
report or other communication falls on your desk, ask
yourself, "Why might I need this and how might I use
it?" If you can't think of a specific answer, throw
it out.
Strategy
9: Constantly synthesize information.
Synthesizing data means pulling together all its parts
to form a whole system of information and ideas you
can act upon. Have your staff put this information together
in the context of the corporate mission, constantly
synthesizing it to keep all divisions and departments
informed.
Synthesizing
involves three important considerations:
(a)
Accessibility. Everyone who needs the information
should be able to get to it quickly and easily.
(b)
Categorizing. The categories in which the information
is arranged should make sense to all who will be using
it.
(c)
Cross-referencing. The information should be
cross-referenced so that it can be accessed by all relevant
contexts.
Strategy
10: Educate your people to control data.
People in middle and lower management positions need
to be freed of the paper burden just as upper management
does. Teaching them to manage information will result
in more productivity and more creative thinking.
The
experts tell us that human knowledge is doubling every
32 hours. That's a lot of information to keep track
of. You can keep track of it more easily if you determine
what information you need and make sure it's available
when you need it.
The
information you don't need can be routed to those who
can use it. If it's information nobody needs, then it
should be routed to the landfill or purged from your
electronic files.
To learn more about Nido Qubein and/or to receive 20% off when
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